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My Name is Lumi

 

Lumi is a kind and playful creature made from snow and he lives in Lapland. His birthday is on 2nd of February, since that is the official nameday for Lumi in Finland, where every calendar date has different names celebrated.

Lumi is a bit shy, but when you get to know him, he is friendly and warm, despite the body made of snow. As the saying goes ‘cold hands, warm heart’

Lumi has hope for people to follow his way of living, respecting our environment. Keeping our snow white, caring for the little things, repairing instead of replacing, choosing to consume less but better… and then enjoying some shaved ice when it’s time for a treat!

Follow our social channels and you will get to know Lumi even better!

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INTRODUCING LUMI

What is the definition of sustainability? How do we know something is honest instead of just thinking it is? Being an ecological fashion brand takes more than just presenting it in words. That’s why we created LUMI the character, to make our efforts be communicated with more clarity.

We believe in consuming less, but better!

The respect of an honest product is a part of the conviction of helping to protect the environment. With a local production in Europe and by the careful selection of all parameters that are involved in the making of products – from manufacturing and packaging and all the way to logistics – Lumi is pushing every day to strive towards 100% sustainable and true
eco-friendly designs.

What we do today?

Lumi is selecting the best available materials and uses traditional techniques to create eco-friendly pieces. We have identified three points that can be addressed immediately: materials, origin and vendors.

Materials

Leathers, are custom-developed directly with the tanneries that Lumi co-operate with. Only dyes and agents that are not toxic or that have a minimum impact on the environment are used. For instance, all new Lumi Supermarket bags are made of new innovative vegetable-tanned leathers that do not contain chrome or heavy metals, which are highly polluting.

We hope to show you more of LUMI and sharing our values. Making this essential part of our story. When you purchase our bag, you purchase something that shows that you care.

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Design Artwork by: Eduardo Tejedor
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