[spb_row wrap_type=”content-width” row_bg_type=”color” color_row_height=”content-height” bg_type=”cover” parallax_image_height=”content-height” parallax_image_movement=”fixed” parallax_image_speed=”0.5″ parallax_video_height=”window-height” row_top_style=”none” row_bottom_style=”none” parallax_video_overlay=”none” row_overlay_opacity=”0″ row_padding_vertical=”0″ row_padding_horizontal=”0″ row_margin_vertical=”0″ remove_element_spacing=”no” vertical_center=”false” inner_column_height=”col-natural” row_expanding=”no” row_animation=”none” row_animation_delay=”0″ width=”1/1″ el_position=”first last”] [spb_column width=”1/1″ el_position=”first last”] [spb_blank_spacer height=”1px” width=”1/4″ el_position=”first”] [spb_text_block title=”CAKES THAT FILL THE HEART” animation=”none” animation_delay=”0″ padding_vertical=”0″ padding_horizontal=”3″ width=”1/2″]

If there is one thing we all agree on here in the LUMI office it is this: there is nothing quite like a well-made cake. So, when we heard that the venerable Japanese cake-maker, HARBS, was opening its first location outside of Japan, in New York City, we knew that our next trip to the Big Apple would include a stop at their new 9th Avenue location.

And now, after multiple visits, and testing multiple cakes, we are very happy to report that the Nagoya-based cake-maker, which opened its first location in that city in 1981, has achieved the same level of quality and craftsmanship at its North American location. In fact, owner Shigemitsu Yamada has taken great care to duplicate the Japanese HARBS experience in every way, from the light as air cakes, which seem to contain only a hint of sugar, all the way to the simple, wooden interior shop design. Yamada even installed a water filtration system, to make the New York water taste more like the water in Japan, so your yuzu sencha green tea will taste like it was just brewed in Nagoya city.

And, while we could go on for several more pages, describing each meticulously made bite, we couldn’t say it any better than the company’s own “cake concept,” which it describes in the following terms:

[/spb_text_block] [spb_blank_spacer height=”1px” width=”1/4″ el_position=”last”] [spb_blank_spacer height=”1px” width=”1/4″ el_position=”first”] [spb_text_block animation=”none” animation_delay=”0″ padding_vertical=”0″ padding_horizontal=”3″ width=”1/2″] [pullquote]What kind of cake can fill your heart with happiness when you eat it whole? This question was the starting point for HARBS. We were particular about size 8 (24cm), because we pursued satisfaction of the heart. We studied the levels of sweetness and fluffiness, and the nature of the ingredients, and finally arrived at the ideal recipe. Our cake is big but delicious, so even a lady can eat it whole. That’s the HARBS cake. We want you to enjoy the happy feeling when you eat the whole cake.[/pullquote]

Eat the whole cake. Still feel like a lady. Now, that, is a concept we have no trouble understanding.


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“Our cake is big but delicious, so even a lady can eat it whole.”

[/spb_text_block] [/spb_column] [/spb_row] [spb_row parallax_image_height=”content-height” parallax_image_movement=”fixed” parallax_image_speed=”0.5″ parallax_video_height=”window-height” parallax_video_overlay=”none” row_overlay_opacity=”0″ vertical_center=”true” width=”1/1″ el_position=”first last”] [spb_gallery gallery_id=”16210″ display_type=”masonry” columns=”3″ fullwidth=”no” gutters=”yes” slider_transition=”slide” show_thumbs=”yes” autoplay=”yes” show_captions=”yes” enable_lightbox=”yes” width=”1/1″ el_position=”first last”] [/spb_row]