To celebrate Finland 100 years as an independent nation with continuous democracy, Finnish design brands join forces to host a pop up project, FIN/100, in Tokyo hosted by Artek. The pop up opened yesterday 6th December, on Finland’s Independence Day, and runs until 25th December 2017.
FIN/100 pop up is held at 21_21 DESIGN SIGHT Gallery 3. The venue is designed to be a neutral place that goes beyond displaying sales items, where visitors can discover Finnish design, understand its values, exchange ideas and inspiration.
During the pop up, a series of events “100 EPISODES” will complement the shopping experience: 100 big and small events about Finnish design, fashion, music, art, economics and literature. Taking the form of workshops, talks and moments from Finnish daily life, FIN/100 will present snapshots of Finnish culture, history and way of living to the Japanese audience.
The Finnish brands joining the project with LUMI are Iittala/ARABIA, Johanna Gullichsen, Kauniste Finland, Lapuan Kankurit, Flora of Finland. Other collaborators in the project are The Finnish Institute in Japan, LOKAL, COMPANY, HONKA JAPAN and GOODIO.