Fashion Goes Around in Shanghai

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Lumi Accessories participated in the Nordic Design and Innovation Week 2014 in Shanghai, for an event entitled “Fashion Goes Around.”

During the Finland Day event, LUMI, along with two other Finnish brands, Ivana Helsinki and Golla, had the chance to present their stories to a diverse crowed, from international press to bloggers and opinion leaders.

We would like to thank Marja Joenusva, Consul General of Finland in Shanghai, as well as her entire team, headed by Ma Ding, for putting together an impeccably organized event.

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The theme for this year’s event was “How fashion can be sustainable?”  We couldn’t have picked a better theme, as this is a core ideal behind everything we do here at LUMI.

In fact, LUMI is in the process of re-evaluating all aspects of its business practice, to ensure that our business model is environmentally sustainable from top to bottom, a process that we want to begin to share with our customers and friends! Keep an eye on this blog space for more details.

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The event also presented a “fashion film” from each brand, with a focus on how to convey effective, brand-specific feelings and emotions to your customers.

Our presentation focused on the following:

Eco friendly.
Timeless.
Modern.
Finnish traditional.
Urban.
Natural.
Fashionable.

Lumi.

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