We are very proud to announce the opening of The White Store, our new luxury, multi-brand retail concept, located in Levi, Finland’s preeminent ski resort.
The core idea behind The White Store is both simple and ambitious: to re-imagine a genuine, authentic luxury retail experience, which offers that elusive balance between bespoke, quality materials and an elegant, understated style, a unique balance of form and function that is grounded in a rigorously sustainable development process, from design floor to shop floor.
To help realize this ambitious concept, LUMI has partnered with two other leading Finnish design brands, Marita Huurinainen and Balmuir, who bring their considerable experience and expertise in creating beautifully sustainable fur and cashmere items, across a full range of product lines. When quality leather meets quality fur and cashmere, there is no limit to luxury.
Once we assembled the perfect team and product range, we were left to find a uniquely perfect venue. Levi, and the surrounding Lappish landscape, offered just such a location: pristine virgin snow covering endless rolling hillsides, lit up by the stunning Northern Lights of Lapland. It is, truly, an other-worldly landscape, an ideal back-drop for creating our other-worldly retail experience.
The White Store comes at an interesting moment in our retail history: despite a challenging economic environment, aesthetically sophisticated consumers continue to demand a customer experience that goes some way beyond the standard retail model. The White Store offers precisely this kind of next level retail experience, which will appeal to a well-heeled and international clientele, whether from Asia, the Middle East or Europe.
Welcome to Finnish Lapland. Welcome to The White Store.[/spb_text_block] [spb_blank_spacer height=”30px” width=”1/1″ el_position=”first last”] [spb_text_block title=”Location & Contact” animation=”none” animation_delay=”0″ padding_vertical=”0″ padding_horizontal=”0″ width=”1/1″ el_position=”first last”]
The White Store
Opening hours: Mon-Sat 11-19, Sun 12-19
Phone: 040 321 6591
Keskuskuja 2B<br> 99130 Sirkka[/spb_map_pin] [/spb_gmaps] [/spb_column] [spb_column width=”1/4″ el_position=”last”] [/spb_column]